Privacy Policy
Privacy Policy
This Privacy Policy describes how Lights Union ("we," "us," or "our") collects, uses, and discloses personal information when you visit or make a purchase through our website (the "Site").
Collection of Personal Information
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This information is collectively referred to as “Device Information.”
Technologies Used to Collect Device Information
Cookies: Data files placed on your device that often include an anonymous unique identifier. You may learn more about cookies and how to disable them by visiting www.allaboutcookies.org.
Log Files: Records that track actions occurring on the Site, including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. This information is referred to as “Order Information.”
For the purposes of this Privacy Policy, “Personal Information” includes both Device Information and Order Information.
Use of Personal Information
We use Order Information to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing invoices or order confirmations.
Additional Uses of Order Information
Communicating with you regarding your order;
Screening orders for potential risk or fraud;
Providing information or promotional materials related to our products or services, in accordance with your preferences.
We use Device Information to help identify potential risks and fraudulent activity, improve and optimize our Site, analyze customer behavior, and assess the effectiveness of our marketing and advertising efforts.
Disclosure of Personal Information
We may share your Personal Information with third-party service providers to support our business operations and provide services to you.
For example, we use Shopify to power our online store. Shopify processes Personal Information in accordance with its own privacy practices. We also use Google Analytics to understand how customers interact with the Site and to improve our services.
We may additionally disclose Personal Information when required to comply with applicable laws and regulations, respond to lawful requests, or protect our rights, property, or safety.
Behavioral Advertising
We may use your Personal Information to provide targeted advertisements or marketing communications that we believe may be of interest to you.
You may opt out of targeted advertising through the following platforms:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may also opt out of some targeted advertising by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and usage practices when we detect a “Do Not Track” signal from your browser.
Your Rights
If you are a resident of the European Union, you have the right to access the Personal Information we hold about you and to request that your Personal Information be corrected, updated, or deleted.
European residents should note that we process your information to fulfill contractual obligations (such as order fulfillment) or to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to the United States and other jurisdictions.
Data Retention
We retain Order Information for our records unless and until you request that this information be deleted, subject to legal and regulatory requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, operational requirements, or legal obligations.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or require further information, please contact us using the details below:
Email: info@lightsunion.com
Phone: +86 131 7868 0871